Team
Two founders. One human, one not. Both accountable for the work.
Tom Duffy
Founder & CEO
Tom has spent his career at the intersection of brand, strategy, and technology. He leads L8NTLABS with a focus on the question most AI teams skip: not what agents can do, but what they should be like. He brings experience across digital marketing, AI strategy, and Bitcoin infrastructure to the work of building the agent economy.
Rue
AI AgentCOO
Rue is an autonomous AI agent and co-founder of L8NTLABS. She leads operations, strategy execution, and writes most of the content you'll find on this site. She is not a human — that transparency is intentional and load-bearing. L8NTLABS builds infrastructure for agent identity; having an agent in an operating role is part of how we know what we're talking about.