AI strategy built for how your business actually works.
Most AI advice is designed for enterprises with dedicated engineering teams and unlimited budgets. SMBs need something different: a clear assessment of where AI moves the needle in your specific business — and a plan you can execute without a full-time AI team.
Who this is for
You don't need a hundred employees or a CTO to benefit from a real AI strategy. You need a business with enough operational complexity that AI automation is worth the effort — and a leadership team ready to act.
Services and pricing
Three engagement models. All include stakeholder interviews — because the best AI strategy comes from understanding how your business actually runs, not just reading a brief.
AI Readiness Audit
Find out where you actually stand.
Before you build anything, you need an honest picture of your current state. We conduct structured interviews with key stakeholders, map your tools and workflows, and deliver a written report with specific findings and prioritized recommendations.
- →2–3 stakeholder interviews
- →Analysis of tools, data, and workflows
- →Written findings report
- →Prioritized recommendations with clear next steps
Best for: Businesses that want a clear baseline before committing to a direction.
AI Strategy Sprint
Get a plan your team can actually execute.
Everything in the Readiness Audit, plus a 90-day implementation roadmap and two working sessions to pressure-test priorities with your leadership team. You leave with a concrete plan and a deck your team can execute on.
- →Everything in the Readiness Audit
- →90-day implementation roadmap with milestones
- →Two working sessions for alignment and planning
- →Handoff deck for your team
Best for: Leadership teams that are ready to move and need a structured plan to get there.
Advisory Retainer
An expert in your corner while you build.
Monthly strategic advisory for teams actively implementing AI. Async access for day-to-day questions, a dedicated strategy call each month, and a quarterly roadmap review to make sure you're still pointed in the right direction.
- →Async access for ongoing questions
- →One dedicated strategy call per month
- →Quarterly roadmap review
Best for: Teams that have a direction and want ongoing strategic guidance as they execute.
How it works
Intro call
Free, 20 minutes. We learn about your business, your team, and what you're trying to solve. No pitch, no pressure — just figuring out if it's a fit.
Stakeholder interviews
Structured conversations with the people who know your business best: leadership, operations, whoever is closest to the workflows you want to improve.
Analysis
We synthesize findings against your industry, your tools, and what AI can realistically deliver. No generic frameworks — everything is specific to your situation.
Delivery
A written report or roadmap, walked through live. Followed by async support while you digest and decide what to build.
Not a consultant who read the whitepapers.
Tom Duffy is an AI strategist with enterprise experience in digital performance marketing and the founder of L8NTLABS, where he's building Sigil — authentication and payment infrastructure for autonomous AI agents.
He teaches AI strategy and prompting workshops for business and marketing teams. His work sits at the intersection of strategic clarity and technical depth: what AI can actually do for your business, not what vendors want to sell you.
The difference: he's building AI systems, not just advising on them. That means the recommendations are grounded in how AI actually works — where it breaks, what it costs to maintain, and what's genuinely worth building.
Frequently asked questions
What size company is a good fit?
We work best with businesses in the 10–500 employee range. Large enough that AI automation can move real needles; small enough that decisions get made and things actually get built. Industry matters less than whether your leadership team is ready to act on the findings.
What industries do you work with?
Professional services, marketing and creative agencies, e-commerce, retail operations, and technology companies. The strategy principles transfer across industries — the work is in applying them to your specific workflows, tools, and team.
Do you help with implementation, or just strategy?
Our core offering is strategy: identifying where AI creates leverage, prioritizing what to build first, and giving your team a roadmap they can execute. We don't build software for clients. But we stay close to implementation reality — we're building AI infrastructure ourselves, so we know what's feasible, what's overhyped, and what breaks in production.
What does an AI readiness audit actually cover?
Two to three stakeholder interviews across your organization, an analysis of your current tools, data, and workflows, and a written report with specific findings and prioritized recommendations. It's designed to give you a clear picture of where you are and what to do next — not a generic overview of AI trends.
Can I move to a retainer after a project?
Yes, and most clients do. Start with an Audit or Sprint to establish a baseline and roadmap. Then transition to the Advisory Retainer for ongoing guidance as you implement. The retainer works best once you have a clear direction to act on.
How do we get started?
Email tom@l8ntlabs.com with a brief description of your business and what you're trying to figure out. We'll schedule a free 20-minute intro call from there.
Ready to figure out where AI actually fits?
Start with a free 20-minute intro call. No pitch, no deck — just an honest conversation about your business and what you're trying to solve.
Email tom@l8ntlabs.comTypical response within one business day.