The challenge was to create visually compelling and consistent image and video assets for premium coffee brands that could convey the quality, craftsmanship, and unique appeal of each product. I needed to develop content that not only highlighted the richness of the coffee but also fit seamlessly across various marketing channels, maintaining a cohesive brand story.
The Solution
The first thing I needed to do was decide what model I wanted to focus on for these generations. I decided to use SDXL since I could easily upscale images in the same workflow to prepare them for Img2Video.
I used a local install of ComfyUI and loaded up the models. For prompting, I built out a list of aesthetic qualities, cameras, lenses, and text inclusion. I started with simple prompts and added more complexity as I got closer to the look I was going for.
