Tom Duffy

CEO & Head AI Researcher

Founder of L8NTLABS and a creative technologist with a long career across software development and marketing strategy. I build custom AI and explain it in plain language.

I started L8NTLABS to do the kind of AI work I enjoy most: hard problems, custom solutions, and explaining the result so anyone on a team can understand it. My background runs across software development and marketing strategy, which is an unusual pairing that turns out to be useful. I can build the technical thing and tell you plainly why it matters.

I write here to think out loud about building AI that actually holds up. No hype, and no jargon for its own sake.

[·] Posts by Tom Duffy 01

2026.06.11

The "unlimited" AI plan was always going to end

The big AI companies are shifting from flat "unlimited" subscriptions toward paying for every token you use. Here is why that was inevitable, and why running your own models and tools is the best protection against being priced out.

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